Work /
Web Design /
DVLA Guide
Work Involved
- XHTML, CSS and Javascript template coding
- Custom PHP coding
- Expression Engine setup
- Content entry
- Affiliate setup
- AWeber setup
Description
I was approached to work on this project in the middle of 2007. The idea behind DVLA Guide was to create a detailed guide to Great Britain’s Driver and Vehicle Licensing Agency.
The project goals were to create a useful resource for drivers in Great Britian and serve targeted image and text ads within the content. This was accomplished by using ExpressionEngine to create a scalable site framework that could easily accommodate the 400+ pages of content and dozens of different affiliate marketers. The site also includes a custom blog and email sign-up campaign powered by AWeber.
Overall it was a great learning experience and gave me even more respect for the people that put together ExpressionEngine.